Are We Getting to An Attention Deficit Inflection Point with the Ukraine War?

A worrisome data point concerning the world’s ability to stay focused on Russia’s war on Ukraine: Social media engagement across the board - since May 29th - is essentially at its lowest since before the invasion in late February.

Obviously, no one wants to focus on war. As US General William Tecumseh Sherman famously and correctly said, war is hell. He meant that in the word's full, horrific, nightmarish sense. This, of course, is only one indicator. But the risk of the people living freely in democracies around the world becoming fatigued by the war is real - and it is something Russian President Vladimir Putin is betting on.